In an effort to save you from Strange and Unpronounceable ingredients, high fructose corn syrup and crappy food in general, I give you The Cinnamon-Buns-in-a-Cardboard-Tube. I’m not giving them to you so you’ll actually eat them but so you won’t want to eat them (if you are currently a Fan) or to reaffirm your commitment to Real Cinnamon Rolls (if you already Eschew Tube Buns). Thanks to Wegman’s, my go-to site for The Ugly Truth about ingredients in tons of different food-ish items, I now present unto you the ingredients for Pillsbury Cinnamon Rolls, with Icing: Enriched Flour Bleached (Wheat Flour, Niacin, Ferrous Sulfate, Thiamin Mononitrate, Riboflavin, Folic Acid)–pretty standard. I’m not saying it’s Best, mind you, but it’s just about what you’d find in national brands in the store Water–Sure Sugar–Sure Partially Hydrogenated Soybean and/or Cottonseed Oil–I guess depending on what truck shows up first that day Dextrose–More sugar. Yay. Wheat Starch–I assume to thicken…something. Baking Powder (Sodium Acid Pyrophosphate, Baking Soda)–Sodium Acid Pyrophosphate is Generally Recognized As Safe (GRAS). Yes, it’s a real label that means “nobody has died from it. That we’ve heard about.” For a listing of all GRAS ingredients since 1998, please check this out. Truly riveting reading. Oh, and guess who gets to decide what is GRAS? The company that produces the Ingredient in Question. Sweet. Whey–faux milk Salt–‘kay Cinnamon–Num yummy *I’m Putting the Break between Bun and Goo here, because I think that this is where the bun stops and the goo begins. I’m not sure, though. They could’ve thrown some corn starch in with the buns, too. Corn Starch–I assume to thicken the icing Corn Syrup Solids–sweetener (corn syrup with almost all of the water spun out of it) Mono and Diglycerides–emulsifiers and preservatives Xanthan Gum–Another thickener Potassium Sorbate (Preservative) Polysorbate 60–Another emulsifier Artificial Flavor–because Mono and Diglycerides taste icky. Yellow 5 and Red 40–because everyone wants orange icing on their cinnamon buns You know, after reading back over the icing ingredients, the only “real” ingredient is Corn Syrup Solids. All the other stuff is to thicken it or preserve it or hold it together or color it. Nice. But I’m not here to talk about the icing. I wanna talk about the buns Themselves. Let’s arrange those ingredients in a way that makes some sort of sense: Water-Type Liquids
  • water
  • whey
Fats
  • Partially hydrogenated some-kind-of-oil, depending on the delivery schedule
Dry
  • Bleached, enriched white flour
  • Wheat Starch
Sweetener
  • Sugar
  • Dextrose
Leavener
  • Baking powder
Flavorings
  • Salt
  • Cinnamon
I don’t know about you, but in my book, a Doughy Item raised with baking powder is either a biscuit (scone) or a quick bread. And also in my book, a cinnamon roll should be made with an enriched yeast-raised dough. Period. My blog; my book. I’m willing to bet, though, that you think of cinnamon rolls in the same way. What Pillsbury is selling us is some kind of biscuit-ish item topped with preserved, colored and emulsified-to-within-an-inch-of-its-life corn syrup solids. Num Yummy. Back away from the colorful Tube of Doom. Yes, I know that it’s fun to WHACK the can on the edge of the counter, but dang, people. “But they’re so easy to make.” “But I don’t have time to make real cinnamon rolls.” “I can’t bake.” Okay, I hear you. Let me Respond to each of these excuses. 1) Just because it’s easy doesn’t mean you should make them. Anybody can learn to make meth, although it’s not Generally Recognized As Safe. 2) Make the time. It’ll be fun. Or ask a friend to make them for you. A little wheedling is a small price to pay for Freshly Baked Goods. 3) That’s what your oven is for, silly. Now that I’ve hopefully talked you out of whacking and baking the contents of the Tube of Doom, let’s make some Real Cinnamon Buns with real ingredients. Let’s do it now. No-Tube Cinnamon Rolls
  • 4 egg yolks
  • 1 whole egg
  • 2 oz sugar
  • 3 oz melted butter
  • 6 oz buttermilk
  • 20 oz AP flour
  • 3/4 oz fresh yeast (1/4 oz dried)
  • 1 1/4 teaspoons salt
You can make this dough using the Straight Dough Method. That means that you can just dump everything in the mixing bowl of your stand mixer and Let Her Rip. Make sure your yeasties are alive and kicking before you do this:  proof a little bit in some warm water with a pinch of sugar. If the water gets foamy and/or bubbly, you’re good to go. If you don’t have a stand mixer, whisk the salt, dry yeast and the flour together. Mix all the other ingredients in, and then add the flour, stirring and stirring, until you have a soft/sticky dough. Since the dough will be sticky, it’ll be kind of a pain to knead, so use your bench scraper to help you. Knead and knead until the dough is nice and smooth and springy. Shape the dough into a ball and tighten it by pushing it in small circles on your counter top. Why? Because tightening the gluten skin/matrix around the outside of the ball of dough promotes an even rise. Place the dough, lovely rounded side down in a greased bowl, then flip the dough so the lovely rounded side is up. That way, the whole thing will be greased. Why? Because this prevents a skin from forming (the outside from drying out) on the ball of dough. If a skin Happens, it’ll impede your rise. Cover the dough with a cloth and let rise until doubled. Since there’s a lot of fat in this dough, it’ll take a long time. Fat hinders yeast Action. Count on at least a couple of hours. You can also cover the bowl with plastic wrap and put it in the fridge for several hours or overnight. This’ll free up some time for you, and the slow, cold rise will help develop some complex flavors in the dough. If you do that, you can go ahead and roll it out while it’s still cool. It’ll be easier to handle. Once your dough has doubled in size, plop it out on a lightly greased or oiled surface (adding more flour will just toughen it), press out all the gases, and knead a couple of times to redistribute the yeast. Roll out into a large, even rectangle–keep the dough at around 1/4″ thick. Then, spread on a mixture of Goo of Choice Goo of Choice should include
  • softened (not melted) butter
  • some sort of sugar(1:2 butter to sugar works well)
  • cinnamon, to taste
  • salt, to taste
Goo of Choice can include
  • orange zest
  • raisins/currants/other dried fruits
  • crystallized ginger
  • other spices–don’t limit yourself to just cinnamon
  • a little espresso powder
  • mini chocolate chips
  • a little cayenne
  • toasted chopped nuts
  • crushed red hots
  • a couple of drops of cinnamon oil
Take the goo you come up with, and spread it Rather Liberally all over your dough rectangle, leaving about 1 1/2″ clear on one end and about an inch clear on the sides. Roll up the dough into a snug-but-not-tight cylinder. Seal the seam by pinching. Cut off the uneven ends. Make sure you bake those, too–cook’s treat. Cut the rest of the cylinder into 1 to 1 1/2″ pieces. You can either use a sharp serrated knife or a piece of dental floss. Just stick the floss under the log o’ dough, pull up the ends, cross and pull, thus slicing right through the log. Magical. Now, you have a couple of choices. If you like the browned outsides of cinnamon rolls, place them on a parchment-lined baking sheet about 1 1/2″ apart. If you like your cinnamon rolls to be all soft and inside-ish, put them in a buttered baking dish with sides and place them about 1/2″ apart. If your pan is too big for the number of rolls you have, make a fake pan side with some heavy duty aluminum foil and hold it in place with an appropriate-sized oven-safe implement. Metal cutter/spatulas/clean, empty cans–whatever. Either way you like them, cover with a towel and let rise until poofy-but-not-doubled–about 45 minutes or so. Bake at 350F until nicely risen and golden brown. Your oven is most likely different than my oven, so start checking at about 20 minutes. If one side seems to be browning more than the other, turn the pan. Just to be sure, use a Thermapen or instant read thermometer to check the internal temperature of the Middle Bun. It’s done if it’s at least 190F and up to about 205F. Let cool to warm, and then Apply Icing. Icing #1
  • confectioners’ sugar
  • pinch of salt
  • splash of vanilla
  • pinch of cinnamon
  • milk or cream
Mix everything together until you have a smooth, thick glaze. Drizzle–or pour–onto warm buns. Icing #2
  • Equal parts butter and cream cheese
  • pinch of salt
  • splash of vanilla
  • pinch of cinnamon
  • confectioners’ sugar
  • milk or cream
Cream the butter and cream cheese together. Add the salt, vanilla and cinnamon. Add confectioners’ sugar until you reach Frosting Consistency. If you want, thin it out with a little milk or cream. Slather on warm buns. Of course you can add whatever you want to your icing. Leave the cinnamon out, if you want. Add some zest. Use a little lemon extract. It’s your party. And I think that’s all I have to say about that right now. Now go make some Real Cinnamon Rolls with Real Ingredients. Looks like you stocked up on Polysorbate 60 for nothing. PS Cinnamon Rolls are NOT diet foods. They are high in fat, high in sugar and are Extremely Addictive. Make and eat at your own risk. Of course, they’re practically celery sticks coated with wheat bran compared to what’s in the Tube of Doom… *Update:  Oh, my–I just thought of this:  what if all those ingredients are for the buns and the goo ingredients aren’t even listed?! That makes the second half of the list (plus the cinnamon) be part of the swirl! Dear Lord, the horror.

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16 Comments

  1. I have been hesitant on making cinnamon rolls because they are always dry the next day and afterwards.. Can I freeze them after cooling and wrap them in plastic wrap? Any suggestions? Why are they dry?

    1. Hey, Rebecca! You can freeze them individually as soon as they cool off completely, and then thaw and warm them up in the microwave. I also have a recipe for potato-based cinnamon rolls that truly do stay soft and fresh for a few days at room temperature. https://pastrychefonline.com/soft-gooey-cinnamon-rolls/

      They dry out pretty quickly because that is the nature of homemade bread. Without the preservatives in store-bought bread, homemade bread of all kinds starts to stale pretty quickly. Fortunately, all bread freezes well and thaws beautifully!

  2. were you reading my mind??? i was hoping to find an easy cinnamon roll recipe and was actually going to ask you if you had one…you are always right on the money Miss Jenni so i will attempt to do these this weekend and it will be a good chance to use my beautiful rolling pin…will send you a picture!

  3. Okay….I’ve been baking sticky buns all week and pouring through tons of recipes. This is the Holy Grail of cinnamon rolls/sticky buns. I didn’t have honey for my goo, but really like agave nectar. So, I don’t really measure my goo, but did about 3 parts brown sugar to 1 part nectar, butter and sour cream (didn’t have creme fraiche). It was spectacular. Is this technically a brioche or more along the lines of a challah/egg bread roll. I didn’t think the butter content was awful, but I’ve been baking all week and might just be butter delusional at this point. Thanks for sharing. This is a keeper!

    1. Glad to be of help; I specialize in Holy Grails! 🙂 Brioche has tons more butter and eggs than this, and challah uses oil. I’d characterize this as a “sweet dough” or an “enriched dough.” It are good, though, huh?!

      1. This dough is simply unbelievable. Not too rich like brioche…it’s just perfect. I baking another batch as I type!

  4. Tube-of-doom —- love it! The manufacturers of those things ought to be hung, drawn and quartered for convincing the mindless masses they’re eating cinnamon buns! Thank you for the exposing their scam! I too now have a serious cinnamon bun craving!

  5. Awesome article, Jen! I have a wonderful cinnamon roll recipe where the frosting is built in. You put a secret combo of brown sugar and cream and…um, maybe something else (I can’t recall offhand) and then lay the dough rolls on top. When they’re done cooking you turn them out on a platter and voila, they are already oozing with fat and sugary goodness!

  6. Love your descriptions of these fake pretend-to-be delicious foods.. nothing better than real taste from ingredients recognized.

  7. A happy by-product of making your own cinnamon rolls: Did you know that it is the number one aphrodisiacal (?) smell for men? For a happy hunny, make a cinnamon bunny. That was a terrible rhyme and I apologize. And – I prefer the cream cheese icing on my buns! (But my kids LOVE the orange tube-y ones. Where did I go wrong?)

  8. I am seriously laughing out loud at my desk at work…. bun and goo… tube of doom 🙂 You’re hillarious. We call the tubey cinnamon rolls/biscuits “the plastic ones” since they seem to be just a step away from plastic. However, my hubs grew up eating the orange ones and I have finally made some that have a really good orange flavor I think.

    1. I love the orangey kind, Donna! Orange baked stuff just seems somehow sophisticated!I make my orange variation w/some Grand Marnier in the icing and cardamom and orange zest in the goo. What do you do to yours? 🙂

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